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Eye tracking data analysis2/14/2023 Beyond that, a program is needed to present the so called stimulus – which is simply everything (images, websites, videos, applications.) you want to present to your subjects. In addition, a software program that records and assesses the eye tracking data is essential. The Mangold VT3 Mini System is such a device. (Better yet: it follows and ‘tracks’ the eye movements). Requirementsīasically, one needs a device for eye tracking – in order to measures the subject’s eye movements. And that is precisely the information that can’t be answered through observation, (for example with Mangold INTERACT), or through interviews. The eye movement analysis shows exactly in which order and how long a subject spends on viewing an item. If it’s unclear as to what should be measured, for what purpose, and if the user is uncertain how to interpret the results, he won’t benefit from an eye tracking system.īut if the user wants to know exactly why a subject, for example, during a usability test, clicked on specific items on a website – he will gain valuable information through gaze tracking. An eye tracking device is ultimately ‘only’ a measuring instrument.
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